Identity and wayfinding for a fresh food market
Octopus Market.
A full identity for a fresh food market, where the mark doubles as the wayfinding system.
The octopus mark is not decoration. Its tentacle curves become the zone map, dividing seafood, vegetable, deli, raw meat and dry goods areas by colour, so the identity and the navigation are the same object.
Built on a teal palette with bilingual lockups, and applied across dimensional wall signage, window graphics, stickers and delivery van livery.
Deliverables
- Identity
- Wayfinding system
- Environmental signage
- Window graphics
- Vehicle livery
Categories
Next project
YEAFODO
Brand system, print and collateral
Start a project.
Tell us what you are making. We will tell you how we would approach it.