Brand system, print and collateral
YEAFODO.
The most complete brand application system in the studio's archive.
A bakery and soup-dumpling chain built on a honeycomb-patterned yellow identity, rolled out across roughly forty touchpoints.
Box trucks, company cars, shopfronts and rain-curtain fascias, illuminated wall lettering, aprons, polos, caps and name badges, bread bags, cake boxes, wrapping paper, cups, plates and napkins, parasols, price tags, membership cards and vouchers, through to invoice and form standards. A sub-brand in deep red sits inside the same system.
Deliverables
- Identity
- Packaging
- Uniforms
- Vehicle livery
- Signage
- Point of sale
- Merchandise
- Document standards
Categories
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Kokonoya
Hospitality identity and packaging
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