Brand Strategy & Identity.
A brand is not a logo. It is a set of decisions about who you are talking to, what you are claiming, and how that holds together across everything you make.
We build the positioning first, then the mark, then the system that keeps the two intact wherever they are applied.
Brand Identity
- Logo Design (Primary, Secondary & Alternate Marks)
- Visual Identity Systems
- Brand Guidelines (Color, Typography & Usage)
- Brand Positioning & Messaging
Brand Evolution
- Logo Refresh & Modernization
- Brand Refresh
- Sub-brand Identity Design
- Brand Extensions
In practice
Built to be applied.
Every item above is delivered as production-ready artwork with the rules written down, so the system survives being handed to a printer, a fabricator or another studio.
How we work
Right the first time.
Listen
Research and observation. We understand the context before we begin.
Define
Structuring rules and logic, so the system holds under pressure.
Make
Executing with precision. Prototyping and testing physical and digital work.
Apply
Long-term partnership. We keep the work intact as it rolls out.
Other services
Start a project.
Tell us what you are making. We will tell you how we would approach it.